GOAL

The goal was to partner with Knotts Berry Farm by hosting Deaf Awareness Day annually as a part of public relations strategy to promote both Knotts Berry Farm and OC DEAF.

SOLUTION

As a part of event marketing plan, OC DEAF was responsible for promoting the event and selling tickets to the public who wanted to be a part of this event via website, email and social media campaigns for several months.

RESULTS

Each year the event had drawn larger audience of people who either had or had not heard of the organization but also brought new people who wanted to attend Knotts Berry Farm. By 2015 the event had drawn more than 50% of ticket buyers when it began its campaign in 2011.

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GOAL

The goal was to rebrand the organization’s brand with a new look and launch monthly email campaigns to current subscribers and attract new subscribers. The email campaigns were used to promote the organization’s services, announcements, and events.

SOLUTION

As a part of rebranding the organization’s services, this project consists template design of the Constant Contact software using HTML and Photoshop. Additionally, the analytics was set up to keep track of new subscribers joining the mailing list.

RESULTS

Since the launch of email campaigns on monthly basis, the growth of new subscribers grew rapidly. The percent of new subscribers grew 40% since the rebranded email template and updated content shared with the public.

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GOAL

The goal was to rebrand the organization’s social media presence with updated look, gain more followers, create more content and promote the organization’s services.

SOLUTION

The focus was on Facebook page so it was rebranded by updating the design to match the new website brand and marketing materials. Additionally, added Google Plus as a part of overall social media strategy which was also tied to YouTube channel.

RESULTS

The rebranding of social media accounts saw a rapid growth. For example, Facebook page saw an increase from 600 to 1,500 likes in 9 months.

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GOAL

The goal was to redesign the old website to a new one in order to rebrand the organization’s online presence while retaining the current consumers and attract new consumers.

SOLUTION

The goal was to redesign the old website to a new one in order to rebrand the organization’s online presence while retaining the current consumers and attract new consumers.

RESULTS

The website had seen a tenfold increase in traffic, engagement and conversions from both old and new visitors within 6 months after launching its redesign compared to the old website.

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GOAL

The goal was to rebrand the organization’s marketing collateral with new look. This project consists development and design of the new brochure and business cards for staff. The new marketing materials were used to promote the organization’s services.

SOLUTION

As a part of rebranding the organization’s services, market research was a part of finding the right brand for the organization. In the process of developing and finalizing the finished product, Adobe Creative Suite was used to design the marketing collateral before sending the files to the print shop.

RESULTS

The rebranding of marketing collateral led to further conversions and engagement with the new consumers and even past consumers came back because of the new information had been updated.

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