More and more businesses, whether they are offline or online, are employing this tactic to include social media presence for their business. The most important question is…does a business need one or maybe several social media accounts, or not at all?

Most people would tell you it’s becoming a requirement to have at least ONE social media account. Here are the general statistics of consumers joining social media and which social media platform is best known for.

It’s an eye opener to learn and be amazed how many people have joined the social media revolution daily and is not stopping or going away anytime soon. Is there a ROI in having a social media account? Absolutely! But before we go into nitty gritty of overall ROI, keep in mind the technology behind social media platform is constantly evolving and growing so the learning curve is getting deeper and deeper for most people regardless of the age group. It may become overwhelming for any business owner to undertake social media marketing on their own on top of their other responsibilities of managing and running a business. It takes some business smarts to seek someone or an agency that can work with you and leverage the ROI you seek in your business and revenue growth.

Does it make an easy decision to include social media in a business? For most people, yes, it is easy to decide and go with it. The problem with this picture is that most business owners, who are business savvy and successful, may run into some difficulties trying to navigate and manage any social media platform due to their rapidly evolving technology and figuring out the data if they meet their goals as well as ROI. It makes sense to do some research on the benefits of social media marketing and how they can help your company’s bottom line and results because each social media platform has its own unique features that can benefit your business in different ways but it is important to understand these first before choosing the right one.

Also, it can be a daunting task for some business owners or corporations trying to keep up with technology that comes with marketing and managing social media accounts. This includes handling the social media advertising on the top of responsiveness to customers’ engagement on any social media platforms.