There are only two major categories in marketing – Inbound and Outbound.
Those who are involved in marketing world often use either or both strategies and are growing in popularity when it comes to choosing a strategy for marketing any business. It is one of the most important steps to decide on a tactic because no matter what people think of marketing itself there is a world of difference between inbound and outbound marketing. Because the number of websites launching and running in the cyberspace is growing exponentially by leaps and bounds daily. The demand for marketing online is growing rapidly but not enough tech or data savvy people who can work with you to measure and analyze the ROI of your business while navigating the marketing technology. It is truly becoming a science unto itself.
We will walk you through the basic information that allows you and your business work well with both types.
Let’s start with Outbound Marketing
Outbound is commonly known as “push or interruption marketing” because this approach is where a marketer contacts any prospect seeking engagement with the prospects so it is usually up to the marketer to initiate and share the marketing message to a potential customer so the goal is to get the customer become interested in what the marketer is offering.
Some examples this outbound method’s usage:
- Advertising on search engines
- Paid or sponsored ads on publishers’ websites
- Radio, Print Campaigns & TV Commercials
- Cold calls (telemarketing)
- Sending emails to paid lists
Many businesses start out with outbound marketing, which also is known as traditional marketing, but this leads to the reason why inbound marketing is probably the best method to employ due to much more tech and social media savvy audience that knows how to turn off certain marketing messages on their own despite the marketer’s best efforts and ability to reach out to prospects without a difficulty. To get a marketing message through to any prospects brings its own challenges but the good news inbound marketing will make the transition much more effective and would reap the results from this.
What is Inbound Marketing?
Inbound marketing, known as “pull marketing or advertising”, helps customers find you online via a variety of tactics so you don’t have to seek them out like a typical marketer using outbound method would do.
To see inbound method in action a marketer would provide interesting, informative or helpful content on websites, blogs or social media that engages potential buyers. Additionally, inbound marketers frequently optimize web pages to rank higher in search engine results so potential buyers would be able to find them. This also is known as “search engine optimization” or SEO.