Elevate Your LinkedIn Pages into Leads

Social Media Marketing Tips – LinkedIn Pages

LinkedIn Pages are a great business to business marketing tool if you wish to promote your brand and connect with potential or existing clients abut your business products or services. Best of all, LinkedIn Pages are free!

Here are some the following tips in elevating your LinkedIn Page into leads.

1. Post updates about your business where they can check what is happening with your company or business. It can be about new product or service, new staff, case study, website update or rebranding, or anything that puts your business in spotlight.

2. Use rich media prominently since people, especially potential customers, love to look at pictures and videos especially when it comes to checking out things quickly. Engagement is the key here from your targeted audience.

3. Invite your employees and colleagues to follow your LinkedIn Page in order to follow your updates. Employees are your greatest asset since they are the advocates and ambassadors of your company.

Inbound vs Outbound Marketing – Which One is the Best Strategy?

There are only two major categories in marketing – Inbound and Outbound.

Those who are involved in marketing world often use either or both strategies and are growing in popularity when it comes to choosing a strategy for marketing any business. It is one of the most important steps to decide on a tactic because no matter what people think of marketing itself there is a world of difference between inbound and outbound marketing. Because the number of websites launching and running in the cyberspace is growing exponentially by leaps and bounds daily. The demand for marketing online is growing rapidly but not enough tech or data savvy people who can work with you to measure and analyze the ROI of your business while navigating the marketing technology. It is truly becoming a science unto itself.

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Investing in Brand Management Increases Your Value

What is a brand? Why branding is important for most businesses? It sets your business apart from the competition. To put it simply – loyal and happy customers make your brand shine in positive light. Brand management is based on consumer awareness, engagement, retention and loyalty. It becomes your leverage when developing your unique message between your company and consumer. In digital landscape, it is becoming more challenging to stand out from the competition so brand management strategy is highly needed to succeed and produce differentiation for your product or service. In fact, the company’s reputation influences a consumer’s buying decision and is a tiebreaker for equal products. Hence, brand management strategy will increase your bottom line and help you with choosing the right method to maximize your communications across online and offline marketing.

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Do You Need Social Media for Your Business?

More and more businesses, whether they are offline or online, are employing this tactic to include social media presence for their business. The most important question is…does a business need one or maybe several social media accounts, or not at all?

Most people would tell you it’s becoming a requirement to have at least ONE social media account. Here are the general statistics of consumers joining social media and which social media platform is best known for.

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