There are only two major categories in marketing – Inbound and Outbound.
Those who are involved in marketing world often use either or both strategies and are growing in popularity when it comes to choosing a strategy for marketing any business. It is one of the most important steps to decide on a tactic because no matter what people think of marketing itself there is a world of difference between inbound and outbound marketing. Because the number of websites launching and running in the cyberspace is growing exponentially by leaps and bounds daily. The demand for marketing online is growing rapidly but not enough tech or data savvy people who can work with you to measure and analyze the ROI of your business while navigating the marketing technology. It is truly becoming a science unto itself.