What is a brand? Why branding is important for most businesses? It sets your business apart from the competition. To put it simply – loyal and happy customers make your brand shine in positive light. Brand management is based on consumer awareness, engagement, retention and loyalty. It becomes your leverage when developing your unique message between your company and consumer. In digital landscape, it is becoming more challenging to stand out from the competition so brand management strategy is highly needed to succeed and produce differentiation for your product or service. In fact, the company’s reputation influences a consumer’s buying decision and is a tiebreaker for equal products. Hence, brand management strategy will increase your bottom line and help you with choosing the right method to maximize your communications across online and offline marketing.